When should I adopt SEO into my marketing strategy?

Business continues to focus more strongly on efficiencies.  Companies are looking for measurable outcomes.  Marketing and advertising divisions often struggle to show the exact value they contribute to the organization.  SEO has clear spend vs. sales measures and is as efficient as it gets.

Given the extremely low client acquisition cost of SEO it should ideally be at the base of any advertising plan.  Many astute companies are beginning to shift their advertising dollar from Banner advertising to SEO just as decades ago companies shifted emphasis away from general print advertising to directory listings such as the Yellow Pages.  Why use a "shotgun" approach when you can easily target clients specifically searching for you or your product/service?

The maximum SEO outcome is achieved by incorporating SEO techniques into the early planning stage of a website however impressive results can still be achieved by fine tuning an existing site.

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